Wear the hat, own your postcode. If you see it on the street, you already know two things: they're local, and they're up for a chat. That's the whole point. We put a face back on the neighbourhood.
Drop your postcode. We check it against the neighbourhood on the back end. Local gets a hat. That's it.
The hat is a signal, not a logo. It says: I live here, I know here, come and talk to me.
See another hat on the bus, in the caff, at the market? You've just met a neighbour. Say hello.
Two hats and one patch. Navy is for validated locals only. The other colour is for everyone who backs the ends, so on the street you can always tell who's who. You can't buy yet. Join the list and we'll be in touch once your postcode checks out.
WE LIVE ON TOP OF EACH OTHER AND WE STILL DON'T TALK. ONE HAT FIXES THAT.
Every single penny of profit goes straight back into the neighbourhood. Underprivileged kids and local people, right here in the ends. We don't keep the change. This is a charity wearing the clothes of a hat brand.